What is a Shopify announcement bar and why is it important for Black Friday Cyber Monday sales?

A Shopify announcement bar is a banner that sits at the top of your store and surfaces time-sensitive promotions, discount codes, or shipping thresholds to visitors the moment they land on your site. During Black Friday Cyber Monday, when shoppers are actively hunting for deals, an announcement bar ensures your offer is impossible to miss without any extra clicks. Stores that schedule their bars in advance can automate the right message for the right moment across the entire BFCM period.

How much of BFCM revenue should a Shopify store expect to come from email marketing?

For well-prepared Shopify stores, email marketing can account for 30 to 40 percent of total Black Friday Cyber Monday sales. Reaching that share requires building your list before the holiday rush, for example by running a targeted subscription bar for blog visitors and sending them exclusive BFCM offers. Pairing list growth with a properly configured abandoned cart email sequence for the holiday season maximises the total revenue email can drive.

How can Shopify stores use audience-targeted announcement bars to increase Black Friday conversions?

You can set up separate announcement bars that display different messages depending on which campaign or traffic source brought a visitor to your store. For example, a shopper arriving from a Google Ads campaign for vegan watches sees a Black Friday promotion specific to vegan products, while someone from a leather watches campaign sees a discount tailored to that category. This level of personalisation makes your BFCM messaging more relevant to each visitor and improves the likelihood they complete a purchase.

How 6 Figure Business Ovi Watch is preparing for Black Friday Cyber Monday (BFCM) with Add Announcement Bar App

It’s officially November. Which means BFCM kicks off in two weeks. Last year Shopify stores did over $1.5 billion in sales during BFCM, all while selling and shipping orders across the world. As this year BFCM will only happen online, these are the most important days for us!

Are you ready?

Let’s see what tips and tricks the founder of Ovi Watch – Ivo can give you.

Ovi Watch is a Latvian handmade watch manufacturer. The idea behind Ovi Watch is to produce high-quality, unique wooden watches with a touch of nature and in-house designs that will bring a WOW factor to your everyday wear.

1. Email will generate at least 30-40% of sales for us on BFCM so collecting them is critical.

We use a targeted subscription email bar for blog post visitors to capture and send them our special Black Friday offers.

Libautech ecommerce blog shopify app How 6 Figure Business Ovi Watch is preparing for Black Friday Cyber Monday (BFCM) with Add Announcement Bar App

2. Make sure your abandoned cart’s email is set up for the holiday season and BFCM.

3. Use Announcement Bar to announce Black Friday Sale is on

4. Use Shopify Email for sending out Emails, they have made a course on how to do it.

Email marketing strategies for high volume sales periods – Watch Video Tutorial

5. Target specific audiences using the announcement bar.

If a user visits our page from our google ads campaign “vegan watch” we will show them a customer announcement on Black Friday related to ”Vegan Watches”.

However if a user visits our site from a different campaign say – “black leather watches”, we have a specific bar set up that gives them a discount on black leather watches.

6. Schedule your announcement bars in advance.

Do this to ensure the right announcement bars appear at the right time. Bar scheduling is the feature that will allow you to create and save the announcement bars and run them when the time’s right while allowing you to focus on other things.

7. Get your message right. These are some tried and tested messages that work for us.

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The announcement bar is a necessity if you are looking to boost your sales significantly during Christmas and BFCM. We highly recommend you start preparing for the spike in web traffic during the holiday season by using the help of our announcement bars.