What are Shopify gift cards and how do they work for customers?

Shopify gift cards are digital vouchers that carry a unique code and a set monetary value, which customers can redeem toward future purchases in your store. Store owners can issue them directly to specific individuals or list them as purchasable products visible to all shoppers. Cards can optionally include an expiration date and be saved to Apple Wallet, making them easy for customers to access and use at checkout.

Does Shopify have built-in gift card support or do I need a third-party app?

Shopify includes native gift card functionality that covers the essentials: issuing cards, selling them as products, setting expiration dates, and enabling Apple Wallet integration. For more advanced customization such as rewards programs or enhanced gifting experiences, third-party apps like Easy Gift Cards and Rewards from the Shopify App Store extend those capabilities. Most store owners can rely on the built-in tools to start and layer in an app only when they need features beyond the defaults.

How do I set up and sell gift cards as products in my Shopify store?

Log in to Shopify, go to Settings and configure your gift card preferences such as expiration dates and Apple Wallet support first, then navigate to Products and select Gift Cards. From there, choose the option to add a gift card product, fill in a name, description, denomination, and any images, then save it to make it purchasable in your store. Adding relevant keywords to the search engine listing field when creating the product can also help customers discover your gift cards through organic search.

How to Add Gift Cards to Your Shopify Store?

As an online store owner, it's important to provide your customers with a seamless and convenient shopping experience. One way to do that is by offering gift cards in your Shopify store. In this article, I will guide you through the process of adding gift cards to your Shopify store, step by step.

Step 1:

Accessing the Gift Card Settings

To begin, log in to your Shopify account and navigate to the settings section. Look for the "Gift Cards" option and click on it. This is where you can set up the settings for your gift cards.

Step 2:

Configuring Gift Card Settings

In the Gift Card settings, you have a few options to customize how your gift cards work. Firstly, you can choose whether or not your gift cards will expire. If you want your gift cards to have an expiration date, enable this option.

Additionally, you can enable the "Apple Wallet Pass" feature. This allows your customers to store their gift cards in their Apple Wallet for easy access.

Once you have configured these settings according to your preferences, save your changes.

Step 3:

Issuing Gift Cards

Now that you have set up the basic settings for your gift cards, it's time to start issuing them. In your Shopify dashboard, navigate to the "Products" section and select "Gift Cards."

Here, you have two options: issuing a gift card or selling gift cards.

If you want to issue a gift card to a specific individual, such as a friend or a customer, select the "Issue gift card" option. You will need to provide a unique code for the gift card, set its initial value, and choose whether or not it will have an expiration date.

Step 4:

Selling Gift Cards as Products

Alternatively, if you want to sell gift cards as standalone products in your store, select the "Add gift card" option. Here, you will need to provide a name and description for the gift card. If you have specific images or photos for the gift card, you can upload them as well.

Next, specify the amount of the gift card and consider optimizing your search engine listing by adding relevant keywords and tags.

Once you have filled in all the necessary information, save the gift card and it will be available for purchase in your store

Step 5:

Advanced Gift Card Options

If you're looking to provide more advanced gift card features and options to your customers, I recommend exploring the "Easy Gift Cards and Rewards" app available in the Shopify app store. This app offers additional functionalities and customization options for your gift cards, enhancing the overall gifting experience on your store.

Conclusion

By adding gift cards to your Shopify store, you can provide your customers with an easy and flexible gifting option. Whether you choose to issue gift cards to specific individuals or sell them as products, Shopify provides a user-friendly interface to streamline the process.

Remember to configure your gift card settings according to your preferences, and consider using third-party apps like "Easy Gift Cards and Rewards" to enhance the functionality of your gift cards.

If you encounter any issues or require further assistance during the process, don't hesitate to reach out for support. Now, go ahead and give your customers the gift of choice with gift cards in your Shopify store!